Constructing the Image

Mark Ridout is a Toronto commercial and advertising photographer specializing in concept-led campaign imagery.

Recognized by Applied Arts, Communication Arts and Ads of the World.

His work moves between lifestyle photography, constructed elements and compositing according to what the idea demands.

Working with creative directors and brand teams, Mark develops a production approach that keeps the concept intact from brief through final delivery.

Sometimes that means shaping a scene on location. Sometimes it means building the image from the ground up. The goal is the same: make the idea work.