Humane Society International

Change That Sentence

Campaign imagery created for Humane Society International addressing the global issue of intensive animal confinement in factory farming. Animals are visualized as compressed block-like forms, turning their bodies into physical metaphors for confinement.

Each image was carefully constructed and photographed to maintain a clinical white backdrop and restrained composition, allowing the visual idea to carry the message without embellishment.

The campaign was designed to function across print, outdoor and digital placements, paired with the line “Too many animals are sentenced to intensive confinement worldwide. Change that sentence.”