CIBC

Run for the Cure

Campaign portraits created for the Canadian Breast Cancer Foundation's Run for the Cure. Each participant was photographed in the same bright pink wig, turning a simple visual device into a unifying gesture across the campaign.

With wardrobe, colour and background held consistent, personality and expression carry each image. The repeatable portrait system allowed a wide range of participants to become part o

Created for fundraising materials, print and digital communications supporting the national event.