Humane Society International

Seal Hunt

Conceptual campaign imagery confronting the realities of the commercial seal hunt through immersive point-of-view perspectives. Each image places the viewer in the position of the hunter, moments before the act.

The campaign was constructed as a controlled photographic series set within stark arctic environments. By framing each scene from the hunter’s perspective, the imagery transforms familiar tools of the hunt into visual devices that place the viewer directly inside the moment.

The resulting images were developed as advocacy campaign assets for use across print, digital and international awareness initiatives.