Two boys struggling to hold up their father in a hammock in a backyard without trees, Ontario Power Generation campaign.

Ontario Power Generation

You Could Really Use a Tree

Some things only make sense if there’s a tree.

Each scene removes it.

Backyard moments—kids playing, families gathering—are left intact, but without the one thing that holds them together. The result is familiar, but not quite right.

Scenes were built from scratch in studio using custom sets, practical props, casting and wardrobe—allowing full control over composition and performance while keeping the moments believable.

The images were produced for transit placements across the city and adapted for web.

Blindfolded girl swinging at a pig piñata while her mother holds it in a backyard without trees, Ontario Power Generation campaign.