PCPI

Get the Right Staff for the Right Job

One wrong hire changes the entire team. Campaign imagery created for Progress Career Planning Institute.

A pair of astronauts is joined by an unexpected third character, turning a simple group portrait into the campaign idea.

Developed from the original concept sketch, the image was built as a stylized studio portrait using custom-built costumes and a composited lunar environment.

The final image was produced for use across print and digital advertising.