PCPI

Get the Right Staff for the Right Job

Concept-led campaign imagery created for Progress Career Planning Institute exploring the idea of assembling the right team for the job. The concept paired astronauts with an unexpected third character — a clown — creating a visual contrast between professionalism and absurdity.

Originally developed as a simple concept sketch, the campaign was realized as a stylized studio portrait combining casting, wardrobe and a constructed lunar backdrop.

The resulting image was designed as a campaign asset for use across print and digital advertising.