PCPI

Get the Right Staff for the Right Job

Campaign imagery created for Progress Career Planning Institute built on a simple contrast: one wrong hire changes the entire team.

A group of astronauts is joined by an unexpected third character—a clown—introducing just enough disruption to shift the meaning of the scene.

Originally developed as a concept sketch, the image was realized as a stylized studio portrait, with custom-built costumes and a composited lunar environment.

The final image was produced for use across print and digital advertising.