Frozen chicken fingers box opened to reveal densely packed live chickens, World Animal Protection campaign.

World Animal Protection

Inside the Box

A direct contrast between how chicken is sold and how it's produced.

The series was built as controlled still-life scenes, combining recognizable packaging with miniature environments to turn everyday retail formats into a direct view of industrial broiler farming.

Designed for use across print, digital and advocacy.

Chicken nugget box opened beneath bright industrial lights over densely packed live chickens, World Animal Protection campaign.
Bucket of fried chicken with bandaged drumsticks, World Animal Protection campaign.