Zoocasa

Home Buyers

Conceptual campaign imagery created for Zoocasa, a Rogers Communications company, illustrating different types of home buyers through character-driven portraits set within stylized living room environments.

Each character was developed through casting and wardrobe styling, then photographed on constructed living room sets built in studio. The scenes were captured in a single shoot day using parallel still and motion setups, allowing the campaign to produce both photographic and video assets from the same production.

The resulting images were developed as campaign assets for use across digital, print and outdoor advertising.